Very Important Princess Claire’s Frozen Competition

Characters from Frozen Broadway

Our sequel as well as theirs

After the Claire’s Jojo Siwa competition we were approached with the prospect of creating and managing an online competition for one of Disney’s most beloved intellectual properties.

With the release of Frozen II, Claire’s wanted to whisk away four lucky fans to New York to see Frozen the Broadway Musical, including V.I.P experience backstage passes AND meeting the cast.

Claire's Frozen competition landing page

Users visiting the Claire’s website were greeted by a magical landing page promoting the competition and its rules.

Snowflakes, sparkles and the stunning Broadway imagery took centre stage, creating a winter wonderland feel from the start.

Multiple instant-win prizes across various time zones added technical complexity, but our extensive experience in contest marketing made the competition management a breeze.

Entering the competition was done via a separate web page designed to optimise the sign up process.

Each form was simple yet visually appealing, and always in keeping with the Claire’s brand.

Claire's Frozen competition form